Wrangler and LoveShackFancy dropped a new denim collab. The 19-piece collection will launch on August 5 and consists of floral-print overalls, denim bustiers, and bow-detailed trucker jackets, with items priced between $78-$269. (Which is actually less than half the price of a typical LoveShackFancy piece.) Wrangler’s VP of global marketing said the partnership is part of the brand’s broader push to make its iconic denim more relevant and fashion-forward to attract Gen Z shoppers. It’s a smart partnership for Wrangler, especially since LoveShackFancy collaborations sell out over and over (i.e., those Stanley tumblers). (Cosmopolitan, Fashion United)
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