Brands are gearing up to attract Gen Z at Lollapalooza. Brands like Neutrogena and Hollister are among the dozens in full swing of planning for the festival. Neutrogena is the official skincare partner and will be hosting activations like a welcome party for influencers, air-conditioned cooling stations for all attendees, and giving out “over 180 gallons” of free sunscreen, as well as air-conditioned cooling stations for attendees. For Hollister, in addition to launching an exclusive festival collection, it’s also planning a “Feel Good House” on-site pop-up that will have merch, DJ sets, and interactive photo experiences. Brand activations at festivals are a good way to draw in existing and new audiences—and since Lollapalooza tends to have a younger audience than other music festivals like Coachella, immersive activations and giveaways are the perfect opportunity to tap into Gen Z festivalgoers. (Glossy)
👀 Read more from YPulse: The Top 10 In-Person Experiences Gen Z Wants to Attend
