Brands are running longer back to school campaigns this year, especially for denim. PacSun, Kohl’s, Hollister, and American Eagle are just a handful of brands that have launched denim campaigns earlier this summer than in years past. While jeans are always a popular back to school purchase, this season’s longer shopping window feels more unique. Data from the National Retail Federation shows that 32% of back to school shoppers had already begun shopping by early June this year, up from 26% in 2025. And 62% started their shopping by early July, up from 55% in 2024. Because some states like Arizona and Florida are also bumping up start dates for the school year, brands are hoping to win over consumers by starting sales earlier and for longer. (Glossy)
👀 Read more from YPulse: Students’ 2025 Back to School Must-Haves
