Target and Pacsun announced a multi-year partnership. As part of both brands’ push to win over tween customers, Target and Pacsun debuted a new line called Pacsun Kids. The collection includes more than 100 styles priced under $30 and will run for three years, with even more new products launching at Target stores and online each month. Target carries private labels focused on children’s and teen’s apparel and recently launched limited collabs with other brands like LoveShackFancy, but the Pacsun Kids line is explicitly aimed at tweens. (And parents who want affordability and the convenience of Target when getting the styles tweens beg for.) With Pacsun being one of the most popular brands among Gen Z teens, the brands are meeting Gen Alpha consumers where the trends are at—and right in time for the back-to-school shopping season. (Glossy)
👀 Read more from YPulse: 4 Brands Going All-In on Tween Shoppers
