Make no mistake: tweens have shopping influence. In YPulse’s Tweens: Shopping and Retail report (exclusive to our tween subscribers!), we dived into how tweens are already helping decide what’s making it into the shopping cart—whether they’re spending their own money or convincing their parents to open their wallets. Brands are rightly noticing that influence and responding by targeting them directly, rather than simply treating them like future consumers or relying only on their parents’ brand awareness. From putting Gen Alpha’s favorite creators on store shelves to bringing their status fashion brands into the mall, brands are finding new ways to make the shopping experience feel specifically designed for this young gen. These four brands are paying close attention to where tweens shop, what they want, and the fandoms that can get them through the door—and others can learn from it: Dunkin’ is giving tweens’ fave sweatshirt brand a sweet upgrade Dunkin’ just collabed with one of Gen Alpha’s favorite fashion brands: Parke. Last week, the brands released the Parke...
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