Plot twist: Gen Z actually wants to “touch grass”! From “bricking” their phones and returning to physical media to crafty “grandma hobbies,” Gen Z is looking for more excuses to step away from their screens and reconnect IRL. This is opening a new opportunity for brands: to create analog, “pre-smartphone” products and experiences that encourage Gen Z to get outside, make something with their hands, or simply be more present. Think: anything from hobby workshops, phone-free events, DIY kits, and print magazines. In YPulse’s Going Analog trend survey, we ask 13-39-year-olds about the offline products, experiences, and brand activations they’re most interested in. Our data shows Gen Z teens and young adults (13-24-year-olds) are open to brands creating various kinds of products and IRL experiences that make them want to put their phones away: What kinds of analog / offline products and experiences from brands are Gen Z interested in? Q. N175. Are you interested in brands creating the following analog / offline products and experiences? Source: YPulse’s...
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