Plot twist: Gen Z actually wants to “touch grass”! From “bricking” their phones and returning to physical media to crafty “grandma hobbies,” Gen Z is looking for more excuses to step away from their screens and reconnect IRL. This is opening a new opportunity for brands: to create analog, “pre-smartphone” products and experiences that encourage Gen Z to get outside, make something with their hands, or simply be more present. Think: anything from hobby workshops, phone-free events, DIY kits, and print magazines. In YPulse’s Going Analog trend survey, we ask 13-39-year-olds about the offline products, experiences, and brand activations they’re...