Dunkin’ Donuts and Parke collaborated on new drinks and limited-edition apparel. Gen Alpha and Gen Z-favorite brand Parke got its own drink on Dunkin’s in-store menu last week—a pink strawberry refresher. Other drinks from the Parke Perfect Sips collection include a blueberry vanilla protein latte and strawberry cloud matcha, all aimed at young, sweet-drink-loving consumers. The brands also launched an apparel collection including a claw clip and two iconic mock neck sweaters with the Parke logo in Dunkin’s colorway, limited-edition co-branded tumblers, and more exclusive giveaways. Dunkin’ has collaborated with other fashion brands in the past, including Juicy Couture, Puma, and Urban Outfitters. But with Parke being a fashion status symbol among tweens, teen girls, and young adult women alike, Dunkin’ is positioning itself to stay relevant with its loyal fanbase. (Dunkin’ Donuts)
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