True Religion collaborated with Wendy Ortiz on a new collection. The brand is looking to win over Gen Z with Ortiz, a 22-year-old content creator and streamer with 4.4M followers on TikTok, 1.3M on Instagram, and 1.1M on Twitch. While the streaming community may often be overlooked by legacy fashion brands, True Religion’s strategy has proven successful thus far. The brand matched Ortiz’s own Y2K aesthetic, with baggy jeans, mesh crop tops, cargo jorts, and denim miniskirts. After Ortiz posted about her partnership with True Religion, the brand saw a 10% follower increase and 134% more traffic to its e-commerce site. (WWD)
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