Streamers aren’t just gamers—they’re influencers, community builders, and pop culture personalities all rolled into one. They create digital hangout spaces where young people can get immersed in their favorite games, interact with other gamers through chats, and be entertained for hours. And for many young people, these creators hold the same level of influence as traditional celebrities—if not more—because they’re relatable, accessible, and engaging on a personal level. This makes them an incredibly powerful bridge for brands looking to connect with Gen Z, who are increasingly tuning out traditional ads in favor of authentic, creator-driven content. YPulse’s Gaming Marketing Playbook...