Nearly half of Gen Z tried a new produce item because of social media. It’s not only protein content that’s swaying what Gen Z eats! While Boomers still lead spending on fresh produce, Millennials and Gen Z are quickly ramping up their fruit and vegetable buying—and it is in part thanks to social media. According to a new study, 45% of Millennials rely on social media for meal inspo and prep ideas, while 46% of Gen Z have tried a new fruit or vegetable because of it. YPulse knows that Gen Z loves viral food trends like putting cheese in sweet potatoes or making cucumber salads with layers of toppings, and they’ll rush to stores for ingredients to try them. (Produce Grower)
👀 Read more from YPulse: From Boy Kibble to Dubai Chocolate, The Viral Food Trends Gen Z is Trying
