Reports and Webinars are limited to the Region terms of your Pro and Prime subscription, as shown in “Purchased Regions”.

  • To filter all content types to individual Region(s) you have purchased, apply your Region(s) under “Purchased Regions.”

Articles, Video Updates, and News across all Regions are open to all Pro and Prime subscribers.

  • To see this content for any Region, use the “Content Filter”.

Back to insights

Spanish Gen Z spend more than 40 hours a month on social media.

Jul 01 2026

Spanish Gen Z spend more than 40 hours a month on social media. A new GfK DAM report shows that the average Spaniard spends nearly 27 hours each month on socials, but Gen Z significantly exceeds that—despite the fact that earlier this year, Spain banned social media for under-16-year-olds. And according to the report, Instagram and Facebook take the cake for their top social platforms. (Though YPulse’s Social Media Behavior data shows that WhatsApp, Instagram, and YouTube land on top for Spanish 13-24-year-olds.) YPulse data also shows that 13-24-year-olds in Spain estimate they average three hours on social media per day, and 32% are somewhat / strongly against a social media ban for under-16s. (The Olive Press)

đź‘€ Read more from YPulse: How European Teens Feel About the Social Media Bans

Enter your colleagues' emails (max 10) to invite them to sign up for a YPulse account. We'll send them a message and let them know you invited them.

plus-circle Created with Sketch Beta.

Are these emails correct? If so, click Submit Invitation(s)?