Target teamed up with LoveShackFancy (again) to win over Gen Z and Gen Alpha. Following their partnership in 2020 on a successful line of dresses, the new limited-edition collaboration is going beyond apparel. It includes more than 200 items in the accessories, beauty, and school supplies categories like quilted totes, phone cases, lip balms, notebooks, and more. The partnership will also launch LoveShackFancy-branded items from some of Target’s national brand partners like Yoobi, Wet Brush, Goody, Case-Mate, and Wild. The line drops on July 5 and includes items that are mostly priced under $25, making LoveShackFancy more affordable—just like Target did with Roller Rabbit and the upcoming Parke collab. It’s yet another trend-forward and social media-minded attempt at competing with Walmart, which has ventured into partnerships with celebrity brands including Glen Powell’s Smash Kitchen and Nyjah Huston’s OutThere. (Inc.)
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