Instagram is testing out long-form and horizontal videos for TV. In addition to carrying out the horizontal video feature and letting users cast Stories and Reels on TV, the platform is also experimenting with longer-form and episodic series with creators. YPulse’s Media Consumption report shows that young people enjoy watching long-form content, with YouTube being their default video platform. To compete with YouTube, Instagram is creating its own pipeline for bingeworthy micro-dramas, and is working directly with creators to make the content organic to their followers. Plus, after the explosive success of creator-made films like Backrooms and Obsession, Instagram is likely hoping creators’ storytelling abilities can translate on TV and draw in young audiences. (Hollywood Reporter)
👀 Read more from YPulse: How YouTube is Gen Z’s TV—in 3 Stats
