Gen Z is rejecting expensive wedding culture. According to new data by Talker Research commissioned by Affirm, 69% of Gen Z 22-29-year-olds believe that today’s weddings feel more like a production than a personal celebration. When asked to describe weddings in one word, “expensive” was the most common reply. Still, weddings and marriage themselves aren’t falling out of style, with only 10% of respondents saying they don’t want either. Of the respondents who do want to have a wedding, 92% admitted they would steer away from traditional wedding expectations if that meant they could cut cost or mitigate stress. Because of this, many young people want to have smaller, more intimate weddings, with budget-conscious or DIY elements. Instead of spending big on a wedding, Gen Z would prefer to put the money in their savings for a future purchase of a home, car, or travel experience. (Talker Research)
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