American Eagle is launching a campaign with Gen Z soccer star Lamine Yamal just in time for the World Cup. After announcing a five-year partnership with the celebrated 18-year-old player and Gen Z fashion icon in January, AE has dropped the first spot with their new global ambassador. According to the brand, “Young people already recognized him as one of the most important and most influential sporting figures,” but Yamal’s stardom in the states will only be rising in the next few months. Their future plans with Yamal include collabs and a new embrace of street style. The ad is also posted on Yamal’s social channels, where he has 43.3M Instagram and 45.2M TikTok followers. (ADWEEK, Marketing Dive)
👀 Read more from YPulse: Young People’s Top 15 Favorite Athletes Right Now
