PacSun’s CEO says the brand has built its success by “co-creating” with Gen Z. In an interview with Bloomberg, Brieane Olson attributed PacSun’s cultural resurgence to listening to live feedback from Gen Z instead of simply treating young consumers like a static audience. To build brand and community trust, Olson added that the brand has a strong presence on social channels, including TikTok, Discord, and Reddit. Beyond regular promotion, PacSun posts content made by creators who are everyday consumers or fans of the brand—which YPulse knows is a huge authenticity check for Gen Z. While store traffic for PacSun was up 17% last year, the brand is hoping to expand its locations into more malls and increase experiential retail—like the brand’s Formula 1 collection and pop-up—to further attract young consumer loyalty and meet demand. (MarketScreener)
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