Most Gen Z picks their online thrifting sites with return policies in mind. According to a new study by Seel, Gen Z is leading the charge when it comes to secondhand online shopping, with 57% buying resale clothes online in the last year, compared to 53% of Millennials and 26% of Gen X. But Gen Z is selective with where they shop secondhand and what they buy. Among young shoppers, 61% have decided not to buy something after seeing a questionable return policy (i.e. feeling too restrictive or potential refunds taking too long). But 77% of Gen Z would be more likely to buy something if optional protection was offered. While lower prices, strong reviews, and fast shipping appeal to young shoppers buying secondhand online, it takes easy return processes and helpful customer support to keep them making repeat purchases. (Seel)
👀 Read more from YPulse: The Real Appeal of Secondhand Shopping to Gen Z
