Gen Alpha is already financially savvy. According to new data from DKC, 95% of Gen Alpha (defined as 8-15-years-old) is already making money in some way, averaging $52 per week. Of course, their earnings mostly come from parents: 85% receive an allowance, but 55% of parents say their kids have to earn it, whether from good behavior or doing chores. But another 57% of Gen Alpha makes money through classic tween jobs like babysitting or lawn care, while 14% sell or resell items on the internet. With what they do have to spend, Gen Alpha seems to be gearing up to be entrepreneurial and financially-savvy, especially with their brand awareness. YPulse’s Finance / Spending Monitor report shows 65% of parents tell YPulse that their children introduce them to new products and brands, making them decision makers before they have any of their own money. (Fast Company)
👀 Read more from YPulse: How Gen Alpha is Influencing Their Parents’ Shopping
