American Eagle teamed up with Gen Z and Gen Alpha-focused skincare brand Bubble. Matching the aesthetics these gens love, the collection includes vibrant loungewear, denim, headbands, pajama sets, and exclusive skincare sets in colorful cosmetics cases. American Eagle is going all out to celebrate the collab, including a 30-story tall digital billboard in Times Square and a “get unready with me”-themed launch party at their flagship store in New York City. American Eagle announced it would start carrying Bubble products in-store, but they’re also make their TikTok Shop debut with the launch. American Eagle’s CMO said that brands should start being “programmed like streaming shows” by adding plot twists and guest characters (i.e. Bubble) to keep people curious about what’s next. (Forbes)
👀 Read more from YPulse: 4 Tween Girl-Loved Brands You Need to Know
