Target and Parke are collabing for an exclusive collection. YPulse told you all about Gen Z girls’ social media-fueled obsession with the oversized, mock neck logo sweaters from Parke last spring. Over the course of the year, young consumers fell even more in love with Parke’s brand identity, with the brand seeing a 950% increase in sales from 2024 to 2025. After building its virality through TikTok, Parke’s expansion into Target makes their highly coveted sweatshirts more accessible and affordable. This move mirrors Target’s recently successful collab with Roller Rabbit, bringing a tween girl luxury to mass merch. The collection includes 60 items across leisurewear, denim, accessories, and swimwear, with prices ranging from $5 to $40. (WWD)
👀 Read more from YPulse: Gen Z’s Status Sweatshirts on The Viral List
