Reports and Webinars are limited to the Region terms of your Pro and Prime subscription, as shown in “Purchased Regions”.

  • To filter all content types to individual Region(s) you have purchased, apply your Region(s) under “Purchased Regions.”

Articles, Video Updates, and News across all Regions are open to all Pro and Prime subscribers.

  • To see this content for any Region, use the “Content Filter”.
Back to insights
  • Article
  • Article
North America

From Boy Kibble to Dubai Chocolate, The Viral Food Trends Gen Z is Trying

PDF

Gen Z is trying the viral food trends on their FYPs that are easy to access, fun to recreate, and impossible to ignore… 

TL;DR

  • Dubai chocolate foods are the lasting viral trend Gen Z can’t seem to escape—and they’ve bought in
  • Young adults are tapping into trends that turn into cooking and eating into an activity, not just routine
  • Only a small share of Gen Z males have tried “manosphere-driven” food trends like beef tallow and boy kibble
Most Gen Z see themselves as adventurous eaters. YPulse’s Food Shopping and Trends report data shows 71% of 13-17-year-olds and 75% of 18-24-year-olds consider themselves somewhat / very adventurous, meaning they’re open to trying bold flavors, unexpected combinations, and the latest product drop from food brands they already love. Of course, a lot of that...

Ask Anything About This Article

Get personalized insights and answers

Here are some suggestions:

Related content

Reports referenced in this article

Enter your colleagues' emails (max 10) to invite them to sign up for a YPulse account. We'll send them a message and let them know you invited them.

plus-circle Created with Sketch Beta.

Are these emails correct? If so, click Submit Invitation(s)?