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From Boy Kibble to Dubai Chocolate, The Viral Food Trends Gen Z is Trying

Gen Z is trying the viral food trends on their FYPs that are easy to access, fun to recreate, and impossible to ignore…

Written and Edited by the YPulse Editorial Team

Apr 21 2026
North America

KEY TAKEAWAYS

Dubai chocolate foods are the lasting viral trend Gen Z can’t seem to escape—and they’ve bought in
Young adults are tapping into trends that turn into cooking and eating into an activity, not just routine
Only a small share of Gen Z males have tried “manosphere-driven” food trends like beef tallow and boy kibble

Most Gen Z see themselves as adventurous eaters. YPulse’s Food Shopping and Trends report data shows 71% of 13-17-year-olds and 75% of 18-24-year-olds consider themselves somewhat / very adventurous, meaning they’re open to trying bold flavors, unexpected combinations, and the latest product drop from food brands they already love. Of course, a lot of that curiosity is being shaped—and accelerated—by social media. YPulse data shows 51% of teens and 63% of young adults make dishes inspired by trending food on social media, which can be as simple as recreating the viral cucumber salad, making a two-ingredient Japanese cheesecake, or trying...