Tubi is leaning on AI in hopes of earning Gen Z’s attention. The free, ad-supported streaming service just announced that its app is being integrated into ChatGPT, allowing users to search for what to watch using the chatbot. Tubi hopes that by offering personalization with AI, they can retain the 34% of viewers who are 18-34-year-olds, attract more young eyes, and boost ad revenue. Tubi has completely embraced AI internally too, from using tools to boost employee productivity to making smarter suggestion algorithms. This means that with their vast collection of data on user streaming habits—like location, time of viewing, and watch history—AI helps Tubi create extremely personalized suggestions for shows, movies, and even ads. YPulse data shows that Gen Z likes when brands use AI to enhance a user experience without replacing human connection—offering personalization that is actually helpful and feels authentic. (WSJ)
👀 Read more from YPulse: The AI Features from Brands That Work (and Don’t) With Gen Z
