Reports and Webinars are limited to the Region terms of your Pro and Prime subscription, as shown in “Purchased Regions”.

  • To filter all content types to individual Region(s) you have purchased, apply your Region(s) under “Purchased Regions.”

Articles, Video Updates, and News across all Regions are open to all Pro and Prime subscribers.

  • To see this content for any Region, use the “Content Filter”.

Back to insights

The “American Dream” of homeownership looks a lot different for Gen Z. 

Apr 08 2026

The “American Dream” of homeownership looks a lot different for Gen Z. While the majority of U.S. adults believe that homeownership is necessary to build wealth, only 42% believe that owning a home is affordable or will be in the future, according to a new survey by Northwestern Mutual. But among Gen Z, that number is surprisingly a little higher, with 52% saying a home is or will be financially affordable. (Though maybe they’re being optimistic for change down the line.) At the same time, more than half said they don’t have enough saved for a down payment currently. Other recent polling from The Harris Poll showed that Gen Z and Millennials feel the homeownership dream is slipping away entirely; most Gen Z agreed with the statement: “The American Dream of owning a home is dead.” Gen still Z views homeownership as an important step in their lives. (Newsweek, USA Today)

👀 Read more from YPulse: Gen Z Is Redefining When Adulthood Begins

Enter your colleagues' emails (max 10) to invite them to sign up for a YPulse account. We'll send them a message and let them know you invited them.

plus-circle Created with Sketch Beta.

Are these emails correct? If so, click Submit Invitation(s)?