“RIP quiet luxury”—again. Year after year, YPulse sees luxury aesthetics get redefined whether in analyses of the runway or from Gen Z on TikTok. This year, the menswear for Fall / Winter 2026 seems to be renewing the “Boom Boom” vibe from early 2025. Between crimson outerwear, metallic silver pants, and lots of leopard print, men’s fashion seems to be getting the rebrand Gen Z started when they became obsessed with “mob wife” looks in 2024. The loud choices could signal luxury brands moving away from understated and refined looks associated with “quiet luxury,” but it could also be trends are trickling upwards to the runways from Gen Z, again. After all, YPulse data shows teens and young adults think their gens are the ones who start fashion trends—not designer brands and celebs—and they rebrand luxury all the time. (Hypebeast)
👀 Read more from YPulse: 8 Viral Moments Brands Can Count On Every Year: The Romanticization of Traditional Luxury
