Clinique is partnering with two young athletes for their first “creator-led” campaign. The “Unstoppable Together” campaign, highlighting the brand’s skincare duo, features 26-year-old Olympian Tara Davis-Woodhall and her husband, 27-year-old Paralympian Hunter Woodhall. The couple is the brand’s first athlete or creator in a campaign, and they bring a 7.7M combined follower reach—outpacing Clinique’s own social numbers. The brand sees this move as aligning with multiple new trends in the beauty world that Gen Z now runs. While Clinique is a legacy brand for older gens, their new skincare products in the last year have been top drivers of new customers, and partnering with athletes taps into beauty as part of personal wellness and growth. The campaign also spotlights layers of diversity, which broadens the scope of who can see themselves as a customer. It also, as one creative strategist says, aligns with trends of focusing on real bodies, not AI-generated or filtered ones. (Glossy)
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