Hockey stick Pride Tape is trending, thanks to Heated Rivalry. Hardly a day goes by that something connected to the show isn’t getting attention, especially in hockey culture. Now, the brand is receiving global orders for their rainbow tape and is even in talks with the show’s producers about being part of season two. Many will remember Pride Tape’s name from a 2023 controversy when the NHL briefly banned it following dissent from players. But the brand says despite the temporary lapse in support, the league is still a core partner for them. In fact, the NHL invited the brand’s cofounder to the GLAAD Awards this year, where Heated Rivalry won best new show. Hockey culture has a complicated history with LGBTQ+ allyship, but the renewed attention on Pride Tape is just one in a series of inclusive moments being connected to the sport. (Front Office Sports)
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