Coach’s former CEO says Gen Z shops like the ‘60s gen. It’s no secret Coach has a major focus on Gen Z shoppers right now—and that it’s working, with YPulse data showing Coach is one of the top luxury brands teens and young adults want to own. Their similarities to previous gens of Coach shoppers comes from being “value-driven,” flocking to the brand for alignment on sustainability and self-expression. Plus, Coach is often a more affordable luxury entry point for young consumers. The brand’s connection with the gen is strengthened by partnering with some of their favorite young celebs and becoming a staple for luxury bag charms, proving an understanding of Gen Z trends. They’ve also taken note of Gen Z’s experiential shopping interest, making in-store purchases especially important—just as it was for older gens. (Business Insider)
👀 Read more from YPulse: The Top 12 Luxury Brands Gen Z Wants to Own
