YouTube dominates German kids’ entertainment. A new study on 2-12-year-olds and their parents reveals Netflix and YouTube are German kids’ most-watched platforms, with YouTube in particular getting more and more popular with age. While 51% of 2-5-year-olds watch it (which is in itself notable), it increases to 80% for 10-12-year-olds. YouTube is also where German kids are seeing their favorite influencers, with more than half of 10-12-year-olds watching influencers there. But, even while nearly half of these households watch YouTube on the TV, kids and parents alike are dual screening, with kids’ attention split onto mobile games or a YouTube video of their own. (Advanced Television)
👀 Read more from YPulse: Western Europe YouTube Effect Trend Report
