The Drama’s promo wins continue—this time with a Vegas chapel. Gen Z was hooked by A24’s newspaper ad for the fictional wedding starring Zendaya and Robert Pattinson last month. (And so were we!) And around V-Day, an RSVP went out through the couple’s wedding website, which is built to bring fans in with all the classic invite details and even extra Boston activities for the weekend of. Now, fans near Vegas—or willing to travel to it—are getting an immersive marketing moment, letting them have their own ceremony with photo-ops. The experience is said to be littered with unsettling clues about the film, which is set up to be the kind of suspenseful, tension-filled commentary A24 does best. There are still weeks until the movie actually hits theaters, but the layered marketing tailored exactly to Gen Z’s love of breadcrumbs to analyze has been building hype that sells tickets for months. (XO Diva D)
👀 Read more from YPulse: Will Gen Z Choose Movie Theaters Over a Streaming Release?
