Barbie is releasing their first young adult novel this summer. Love for Barbie movies and stories has followed Gen Z out of their childhood. Now the brand is catching up to grow with them with a coming-of-age fantasy novel, Barbie: Dreamscape, where Barbie is faced with being deemed “Fateless” and having no clear path forward. The sentiment is different than the journeys of Barbie’s childhood tales, emphasizing finding courage in the uncertain. The novel is being written by Alex Aster, author of the popular Lightlark YA fantasy series, making her a familiar name for potential readers. With fantasy reading soaring in popularity especially among young women, this release has the potential to pull in Barbie’s adult fans in a way that maintains loyalty beyond nostalgia. (People)
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