Reports and Webinars are limited to the Region terms of your Pro and Prime subscription, as shown in “Purchased Regions”.

  • To filter all content types to individual Region(s) you have purchased, apply your Region(s) under “Purchased Regions.”

Articles, Video Updates, and News across all Regions are open to all Pro and Prime subscribers.

  • To see this content for any Region, use the “Content Filter”.

Back to insights

Dunkin’ is joining the coffee bucket trend. 

Mar 02 2026

Dunkin’ is joining the coffee bucket trend. YPulse reported on Gen Z super-sizing their coffees into shareable, and of course TikTok-able, experiences last year. Now, Dunkin’ is following the lead of small businesses who started it with a test run of 48 oz. cold bev buckets and a matching giant straw. They’re only available in two states as of now and seem to be in limited stock—even selling out already—which only adds to the draw for Gen Z, who loves collecting brand merch. On socials, Dunkin’ lovers in other states are pleading for their location to get the buckets next. While they didn’t hop onto the coffee bucket trend at its peak last summer, this hype could translate into another season of them. After all, YPulse did say 2026 is the year of recent nostalgia, so getting to remake last year’s memories or finally join the trend if they missed it could appeal to Gen Z. (Food NetworkFood & Wine)

👀 Read more from YPulse: 4 Trends Defining Gen Z’s Coffee Culture

Enter your colleagues' emails (max 10) to invite them to sign up for a YPulse account. We'll send them a message and let them know you invited them.

plus-circle Created with Sketch Beta.

Are these emails correct? If so, click Submit Invitation(s)?