Paying off debt has become a content category.TikToks with the tags #DebtFreeJourney (430K posts) and #DebtPayoff (113K videos) have become support communities for many young people dealing with debt, and that’s a lot of them. A Talker Research poll found Gen Z carries the highest average personal debt of any generation at $94K, nearly double that of Millennials. While it may have been taboo for older gens, creators sharing their exact credit card balances, bankruptcy filings, and payoff progress now get millions of viewers. Creator Kylie Scarletta went viral with 14.5M views after exposing her $27K in credit card debt at 22-years-old—and is now using TikTok’s creator rewards program to pay down the very debt she’s posting about. Young viewers are largely supportive of these creators, making the stigma around sharing their debt begin to fade. (The Times)
👀 Read more from YPulse: What Kinds of Debt Do Gen Z and Millennials have?
