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Costco X Nike’s unexpected collab just broke sneaker culture—and resale. 

Feb 05 2026

Costco X Nike’s unexpected collab just broke sneaker culture—and resale. Costco shock-dropped the Kirkland Signature x Nike SB Dunk Lows at select locations in New York, California, Washington, and Oregon this week, retailing at $134.99. The design leans all the way into the bit: heathered gray inspired by Kirkland’s signature sweatshirts, a pre-worn interior, a hidden hot dog photo on the insole, and a removable tag replicating Costco’s Executive Membership card. The collab had been rumored since late 2025 but was never officially confirmed, so the unannounced Friday drop sent sneakerheads scrambling. Lines wrapped around warehouses, TikTok lost its mind, and pairs hit StockX, eBay, and Goat for anywhere from $400 to $5K within hours of the release. (The Daily DotUSA Today)

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