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3 Brands Going Anti-AI as a Marketing Strategy

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Some brands are getting in controversies over AI, so these brands are setting themselves directly against it in their ads…

TL;DR

  • Almond Breeze featured the Jonas Brothers to posit a simple “It’s Really Good” slogan against surreal AI videos
  • Equinox is showing real workouts as the opposite to an “artificial world”
  • Crocs is connecting with Gen Z over “human” experiences that happen in their shoes, not online
Last night, the big ads of the Super Bowl were dominated by AI—both tech giants pushing their chatbots and non-tech companies embracing AI-created ads and storylines. But as some brands race to embrace AI, taking the opposite approach might be a surer way to stand out. In our 2026 Predictions trend report, YPulse told you...

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