For Gen Z, the comment section of every post is content. Scrolling the comments has become the entertainment itself, sometimes even more anticipated than the video that sparked them. After all, it’s why there are countless moments where young users admit they “ran straight to the comments” before even finishing the clip, just to see what everyone else is saying. Gen Z knows the real payoff of a viral moment is watching how others interpret, remix, and joke about what they see on social media. But over time, repeating the best comments from other posts this has made comment sections...
