Gen Z wants a story to tell from their vacations. Young travelers are increasingly looking for trips with hyper-exclusive experiences like private concerts, dinners by star chefs, and VIP access to film festivals and art fairs. But access isn’t just for those who can write a check—they’re finding ones unlocked through loyalty points, credit card rewards, and sweepstakes. Airlines and hotels are betting that tying these offerings to rewards programs will turn bucket-list moments into long-term customers. Airbnb is ramping up experiences hosted by tastemakers worldwide, from working out with an Olympian in Milan to carving marble with a sculptor in Greece. It’s not about luxury for Gen Z, it’s about stacking memorable moments while they’re young. (NYT)
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