Reports and Webinars are limited to the Region terms of your Pro and Prime subscription, as shown in “Purchased Regions”.

  • To filter all content types to individual Region(s) you have purchased, apply your Region(s) under “Purchased Regions.”

Articles, Video Updates, and News across all Regions are open to all Pro and Prime subscribers.

  • To see this content for any Region, use the “Content Filter”.

Back to insights

TikTokers are adopting Chinese food and style trends en masse.

Jan 14 2026

TikTokers are adopting Chinese food and style trends en masse.The trend started with Chinese creators sharing aspects of the culture including Douyin makeup tutorials, traditional clothing, and lip-syncing to Chinese songs. But, it has since evolved into a playful invitation for others to adopt some new everyday habits. Leading creators like Sherry (@sherryxiiruii) and Emma Peng (@emmapeng0619) blend humor with authenticity, encouraging viewers to try things like hot pot, congee for breakfast, house slippers, and drinking hot lemon water over coffee. Commenters are excitedly leaning into the cultural exchange, like one who wrote, “As a southern American girl raised on grits, I’m so excited to try congee.” While participating in cultural routines outside one’s own can quickly get murky online, many Chinese creators are encouraging the wave of interest. And with Lunar New Year approaching on February 17, this cultural moment is likely to keep building. (Her Campus)

Enter your colleagues' emails (max 10) to invite them to sign up for a YPulse account. We'll send them a message and let them know you invited them.

plus-circle Created with Sketch Beta.

Are these emails correct? If so, click Submit Invitation(s)?