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North AmericaWestern Europe

Gen Z Myth Busting Trend Report

Think you can believe everything you read about Gen Z? Think again! In this report YPulse myth busters debunk major headlines you’ve seen about Gen Z, giving the real scoop on this demographic. For example, are they really into vintage tech or is it all hype? Have they given up on college or is it more valued than ever? We dig into the real story and debunk (or support) some of the most popular headlines in the news.

Watch the replay of the webinar on this report here.

Download the full report for further insights

  • Which news headlines are false—and which are true—about Gen Z
  • How this gen really feels about topics like financial success, college degrees, AI companions and more
  • Data-backed insights about the most popular Gen Z topics, cutting through clickbait
Report Length: 47 pages, North America report is based on surveys conducted among 1500 13-39-year-olds in the U.S. and Canada in 2025

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