- Report
- Behavioral
- Report
- Behavioral
North AmericaWestern Europe
Auto Report
The number of young people who have their driver’s license / permit has been steadily dropping since we started tracking in 2016. Learning to drive is no longer a teen rite of passage as affordability keeps them from leasing/owning (or their anxiety gets in the way). And yet, driving is the top way young people get where they need to go—no matter how many wish they lived in a walkable city. And right now, many young consumers are even on the hunt for their next vehicle—and used cars / trucks online are where many will look to first.
YPulse’s 2025 Auto report dives into how many young people have a license/permit, the features they’ll be looking for in their next purchase, where they turn to for information when looking to buy a vehicle, and what activities they do in their cars other than driving.
Download the full report for further insights
- How many young people have a license/permit
- How many young people own/lease a car/truck
- The top features they'll consider when buying a new automobile
Report length: 20 pages, North America report is based on surveys of 1500 13-39-year-olds in the U.S. and Canada, fielded October 2025. Western Europe report is based on a survey of 2500 13-39-year-olds in the U.K., Italy, Spain, France, and Germany, fielded in October 2025
The full list of features they young people will consider when buying their next vehicle, what they think about hybrid and electric cars, and how they feel about driving and being in the car as a passenger.
The Data File also includes data split by the following demographics: Gender & Generation, Age Groups, Academic Status, Race, POC, Country, Urban/Rural Status, LGBTQ+, and Parent.
Recent years' reports on this topic
- 2024Auto Report
- 2023Auto Report
- 2022Auto Report
- 2021Auto Report
- 2018Auto Report