YPulse’s Hobbies and Passions report shows nearly all of Gen Z has a hobby—87% of 13-17-year-olds and 92% of 18-24-year-olds. And for Gen Z, these pastimes go far beyond entertainment. From creative, hands-on outlets like drawing and cooking, to social activities like gaming or playing sports, this gen uses their free time to explore who they are and what they care about. With so many pressures—whether it’s academic stress for teens or job uncertainty for young adults—Gen Z’s hobbies act as a much-needed escape from the responsibilities and social expectations that overwhelm them just as much as a means to entertain themselves. And increasingly, they’re becoming intentional about how they spend their downtime. Many are even carving out “digital-free” time or exploring offline passions that counter their screen-heavy routines. For brands, understanding which hobbies resonate most with Gen Z also means understanding where they’re finding comfort and identity. In YPulse’s Hobbies and Passions survey, we ask teens and young adults what their biggest hobby is—and why—as an open-ended question.* Our...
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