Fans can shop Selena Gomez’s wedding makeup in one Rare Beauty bundle. Gomez is turning her bridal glam into something bigger than a makeup drop—it’s also a connection to her fandom. The limited-edition Rare Beauty “Something Rosy Wedding Kit” includes the exact shades from her ceremony, from the liquid blush in “Smitten”, inspired by the color her mom wore on her own wedding day, Tinted Lip Oil in “Happy” to Kind Words Lip Liner in “Committed.” It’s all packed in a blue-lined bag as a nod to the “something old, new, borrowed, blue” tradition, too. And aligning with the charitable aspect of the brand her fans love, 100% of profits are going to the Rare Impact Fund for youth mental health. Once again, Gomez is giving Gen Z what they value most: purpose-driven beauty and a feeling of real relationship with the brand. (Marie Claire)
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