Speaking of girl power, a shining star has emerged from Star Wars: The Force Awakens in the form of Rey, a strong-willed female warrior protagonist—and consumers can’t get enough of her.

Speaking of girl power, a shining star has emerged from Star Wars: The Force Awakens in the form of Rey, a strong-willed female warrior protagonist—and consumers can’t get enough of her. Toy industries did not prepare for the demand for Rey merchandise, which has frustrated fans tweeting #WheresRey to criticize the lack of Rey products. Toy companies and retailers are both listening: Hasbro plans to release Rey action figures this month and Target is ramping up Rey products to keep up with requests. (Ad Age)