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North America

Where Kids Are Watching Video Content

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Kids are spending much of their screentime on streaming services and social media—this is who has the content they love… 

TL;DR

  • Kids are growing up with devices in hand—watching videos everywhere and on a wide range of services from YouTube to Netflix to TikTok
  • According to parents, kids are watching video content on streaming platforms most, but social media is close behind
  • Being raised on it, YouTube is rivaling kids’ screentime with streamers, thanks to its endless variety and content creators
Unlike older gens who grew up waiting for Saturday morning cartoons or rushing home to watch a music video air on cable, the youngest gens have never known a world without on-demand video content. And, naturally, that kind of access has shaped their viewing habits in big ways. Instead of passively tuning into whatever’s on,...

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