Beli is Gen Z and Millennial foodies’ new Yelp. The restaurant app launched in 2021 and about 80% of its users are under-35-years-old. For the younger crowd, instead of the rant-heavy reviews on Yelp, Beli feels more like a diary for people who genuinely love eating out. Users score meals, make lists, and climb leaderboards to show off who’s ranked the most restaurants and keep their streaks alive, while the app plays matchmaker with new restaurant recommendations. By 2024, Beli diners had logged 75M reviews—almost catching up to Yelp, despite focusing only on food. Some think of it as “Letterboxd for lunch,” where exploring new spots is just as fun as logging them. The app blends discovery, bragging rights, and community, turning restaurant-hopping into a social game for anyone who calls themselves a foodie. (NYT)
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