Snacking has become more than a between-meal bite for Gen Z and Millennials. Grabbing a sweet (or salty) snack is a daily ritual, a form of comfort, and a way for young consumers to treat themselves. From indulgent sweet treats to high-protein options, young consumers are showing up to the snack aisle for their go-to bites—and to try something new.
In YPulse’s 2025 Snacking report, we dive into when and where young consumers are eating snacks, what their favorite treats are, and how open they are to new flavors.
Report length: 21 pages, North America report is based on surveys of 1500 13-39-year-olds in the U.S. and Canada, fielded July-August 2025. Western Europe report is based on a survey of 2500 13-39-year-olds in the U.K., Italy, Spain, France, and Germany, fielded in July-August 2025
