- Report
- Behavioral
- Report
- Behavioral
North AmericaWestern Europe
Snacking Report
Snacking has become more than a between-meal bite for Gen Z and Millennials. Grabbing a sweet (or salty) snack is a daily ritual, a form of comfort, and a way for young consumers to treat themselves. From indulgent sweet treats to high-protein options, young consumers are showing up to the snack aisle for their go-to bites—and to try something new.
In YPulse’s 2025 Snacking report, we dive into when and where young consumers are eating snacks, what their favorite treats are, and how open they are to new flavors.
Download the full report for further insights
- How often young people are eating snacks and what kinds
- What influences them to try a new snack
- What their favorite kinds of snacks are in their own words
Report length: 21 pages, North America report is based on surveys of 1500 13-39-year-olds in the U.S. and Canada, fielded July-August 2025. Western Europe report is based on a survey of 2500 13-39-year-olds in the U.K., Italy, Spain, France, and Germany, fielded in July-August 2025
Additional survey content for Pro users:
The specific kinds of snacks young consumers say are their favorites, where they typically buy snacks, how many have snacking habits like eating snacks from other countries, and more.
The Data File also includes data split by the following demographics: Gender & Generation, Age Groups, Academic Status, Race, POC, Country, Urban/Rural Status, LGBTQ+, and Parent.
Recent years' reports on this topic
- 2024Snacking Report