Clover, a daily email newsletter for teen girls, was inspired by the notion that teenagers are “tired of the clickbaity-ness of the internet.” The founders, who previously worked for Nylon andTeen Vogue, believe email is having a “renaissance” and are aiming to create the teen-targeted version of Lena Dunham’s newsletter, Lenny.

Clover, a daily email newsletter for teen girls, was inspired by the notion that teenagers are “tired of the clickbaity-ness of the internet.” The founders, who previously worked for Nylon andTeen Vogue, believe email is having a “renaissance” and are aiming to create the teen-targeted version of Lena Dunham’s newsletter, Lenny. They believe Clover is filling a “white space” in the market, though some may question whether teens are an email-centric audience. Ypulse’s Talk the Talk trend found that 35% of 13-17-year-olds say they use emails for daily/weekly emails, versus 47% of 18-33-year-olds. (Jezebel)