TikTok launched a new in-app hub for the Jonas Brothers’ 20-year anniversary. From Hannah Montana tour rumors to Demi Lovato and Joe Jonas reuniting on stage, young adult’s teen and tween-era music is having a moment. The hub includes tracks from their new album Greetings From Your Hometown, behind-the-scenes tour content, JonasCon highlights, and limited-edition merch available through TikTok Shop to engage nostalgic fans. The feature taps into this major nostalgia moment for older Gen Z and Millennials, who still revisit the music that defined their early years, according to YPulse. Plus, many say they’re turning to music—specifically “recession pop”—as a way to escape and tap into that same chaotic joy they felt in the late 2000s: everything is falling apart but they’re still dancing. (Social Media Today)
👀 Read more from YPulse: ‘80s ‘90s, or Today? The Decade of Music Gen Z Listens to Most
