Is Gen Z Really Making AI Chatbots Their Friends?

Gen Z is using AI for emotional support and advice, meaning AI-generated friendships aren’t unheard of…

  • Gen Z is increasingly turning to AI for emotional support and personal advice
  • Some Gen Z already have AI-generated friends, with even more showing interest in forming connections with digital companions
  • While brands can tap into this trend, they need to be mindful not to promote unhealthy conversations or replacing human relationships entirely
While most Gen Z probably started using AI tools for homework help, chatbots have since evolved into something much more personal—a private, judgment-free space where they can seek advice, process their feelings, and even find emotional support. We already know that they’re treating AI as a life coach: YPulse’s AI (Artificial Intelligence) report shows 59% of 13-17-year-olds and 65% of 18-24-year-olds say they use it for general advice. Among them, therapy and emotional support rank high on the list of things Gen Z turns to AI for—fifth for teens and fourth for young adults who’ve asked AI for general advice. The way this gen leans on chatbots for comfort and guidance closely mirrors how they might open up to a friend IRL. So, it’s not surprising that some have started to consider these chatbots their actual friends. Just last year, Character.AI got hugely popular as many young people flocked not only to its viral “therapist” bot, but to tons of other persona chatbots for sharing their emotions, venting frustrations,...

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