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Is Gen Z Really Making AI Chatbots Their Friends?

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Gen Z is using AI for emotional support and advice, meaning AI-generated friendships aren’t unheard of…

TL;DR

  • Gen Z is increasingly turning to AI for emotional support and personal advice
  • Some Gen Z already have AI-generated friends, with even more showing interest in forming connections with digital companions
  • While brands can tap into this trend, they need to be mindful not to promote unhealthy conversations or replacing human relationships entirely
While most Gen Z probably started using AI tools for homework help, chatbots have since evolved into something much more personal—a private, judgment-free space where they can seek advice, process their feelings, and even find emotional support. We already know that they’re treating AI as a life coach: YPulse’s AI (Artificial Intelligence) report shows 59%...

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