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Is Gen Z Really Making AI Chatbots Their Friends?

Gen Z is using AI for emotional support and advice, meaning AI-generated friendships aren’t unheard of…

Written and Edited by the YPulse Editorial Team

Aug 12 2025
North America

KEY TAKEAWAYS

Gen Z is increasingly turning to AI for emotional support and personal advice
Some Gen Z already have AI-generated friends, with even more showing interest in forming connections with digital companions
While brands can tap into this trend, they need to be mindful not to promote unhealthy conversations or replacing human relationships entirely

While most Gen Z probably started using AI tools for homework help, chatbots have since evolved into something much more personal—a private, judgment-free space where they can seek advice, process their feelings, and even find emotional support. We already know that they’re treating AI as a life coach: YPulse’s AI (Artificial Intelligence) report shows 59% of 13-17-year-olds and 65% of 18-24-year-olds say they use it for general advice. Among them, therapy and emotional support rank high on the list of things Gen Z turns to AI for—fifth for teens and fourth for young adults who’ve asked AI for general advice....