Young people think summer 2025 is lacking a vibe. According to Gen Z, there’s no big song, trend, or cultural moment bringing everyone together this summer—just a mix of small trends, remakes of old movies, and random internet drama (sorry, Coldplaygate). Instead of a unifying “Brat summer” with a viral fashion color and soundtrack, young people think trends this season feel shaped more by the less-engaging content their algorithm is serving up. With social platforms full of AI-generated content and memes living even shorter lives, nothing seems to be sticking. Experts say it could be because there’s so much content out there now that it’s hard for one thing to go fully viral. Others think Gen Z might just be tired of mainstream trends and choosing to focus on smaller interests, time offline, and slowing down instead. (Business Insider)
👀 Read more from YPulse: Brat Summer on The Viral List
