Mobile marketing is essential for reaching young consumers, the problem is getting them to pay attention. Our roundup of the latest tactics to use included Facebook’s new full-screen ad format, and their new mobile ad unit Canvas is now helping more brands to create these more immersive ad experiences. When tapped, Canvas sponsored posts within newsfeeds lead to a Facebook-hosted “full page take-over” of content that users can scroll through. Interactive elements include “tilt to pan” wide imagery, mixed mediums, and “snackable” video. (VentureBeat)
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